This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.
Why should I take this program?
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
5 Interactive Modules
Associate Level Certification
10 Hours self-paced learning content
FREE DMI Membership included
Practical Toolkits and Templates
Key skills and competencies you will gain
Brief Development
SEO Marketing Concepts
Keyword Research
Content Creation
Connecting Content with Audiences
Measuring Content
Channel Promotion
Content Audit
Target audience:
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Content Marketing.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
What will I accomplish?
Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.
This module teaches you how to conduct detailed customer persona research, and identify the right 'on-page' content strategy for your website
Knowledge gain:
Purpose of Content Marketing
Buyer Personas
Social Media Demographics Guide for Digital Marketers
Developing a Brief
SEO Content Marketing Concepts
Toolkits included:
Buyer Persona Template
Digital Marketing Campaign Brief
Expert Insights:
Nail Your Content Strategy with Kate Talbot
2. Keywords, SEO, and Voice Search
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.
Knowledge gain:
Keyword Research
5 Usability Principles That Make Visitors Stick
Toolkits included:
Infographic: The 5 Steps of Keyword Research
Toolkit & Handbook: On-Site SEO Audit
Case Study/Webinar:
Voice Search with Clark Boyd (podcast)
3. Creativity and Storytelling
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.
Knowledge gain:
Content Creation and Repurposing
Enhancing Your Creativity
Your Brand Story
Creating Great Content to Connect with Your Audiences
Toolkits included:
Content Ideation Template
Tools and Templates for Successful Blog Posts
Brand Style Elements Template
Case Study/Webinar:
Wimbledon
The Image Recognition Market
Lego: The Building Blocks of a Modern-Day Superbrand
Expert Insights:
The Power of Design-Led Content Marketint
How to Write Well Online
Creating Great Content to Connect with Youth Audiences
4. Channel Promotion and Collaboration
From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.
Knowledge gain:
Content Scheduling and Promotion
How to Build an Influencer Marketing Strategy
Successful Collaboration
Inbound Channels: Social and Content
Toolkits included:
Content and Channel Matrix Template
Content Production Budget Tracker
Social Media Calendar Template
Email Content & Copywriting Checklist
10 Steps to Creating a Social Media Strategy
Case Study/Webinar:
Email Marketing Strategy - The Ultimate Blueprint
Walkthrough: Mailchimp Email Creation
The Skimm
Expert Insights:
How AccuWeather uses social media to distribute content and engage users
5. Measuring Performance
A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.
Knowledge gain:
Measuring Content Performance
Evaluating the Performance of SEO Content
Content Audit Checklist
The Best Social Media Metrics to Focus On
Toolkits included:
Social Content Distribution & Engagement Dashboard
Content Audit Checklist
Expert Insights:
Using Analytics to Boost Content with Stephen Walsh
Duration:
This course consists of approximately 10-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
Exam:
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.