DMI Tracks - Content Marketing e-learning

certified content marketing associate course

This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.

Why should I take this program?

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.

  • 5 Interactive Modules
  • Associate Level Certification
  • 10 Hours self-paced learning content
  • FREE DMI Membership included
  • Practical Toolkits and Templates

Key skills and competencies you will gain

  • Brief Development 
  • SEO Marketing Concepts 
  • Keyword Research 
  • Content Creation
  • Connecting Content with Audiences 
  • Measuring Content 
  • Channel Promotion 
  • Content Audit
 

Target audience: 

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Content Marketing. 

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

What will I accomplish?

Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.

Course content:

There are five modules in this program:

  1. Personas and SEO Strategy
  2. Keywords, SEO, and Voice Search
  3. Creativity and Storytelling
  4. Channel Promotion and Collaboration
  5. Measuring Performance

1. Personas and SEO Strategy

This module teaches you how to conduct detailed customer persona research, and identify the right 'on-page' content strategy for your website

Knowledge gain: 

  • Purpose of Content Marketing
  • Buyer Personas
  • Social Media Demographics Guide for Digital Marketers
  • Developing a Brief
  • SEO Content Marketing Concepts

Toolkits included: 

  • Buyer Persona Template
  • Digital Marketing Campaign Brief

Expert Insights: 

  • Nail Your Content Strategy with Kate Talbot

2. Keywords, SEO, and Voice Search

Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.

Knowledge gain: 

  • Keyword Research
  • 5 Usability Principles That Make Visitors Stick

Toolkits included: 

  • Infographic: The 5 Steps of Keyword Research
  • Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar: 

  • Voice Search with Clark Boyd (podcast)

3. Creativity and Storytelling

Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.

Knowledge gain: 

  • Content Creation and Repurposing
  • Enhancing Your Creativity
  • Your Brand Story
  • Creating Great Content to Connect with Your Audiences

Toolkits included: 

  • Content Ideation Template
  • Tools and Templates for Successful Blog Posts
  • Brand Style Elements Template

Case Study/Webinar: 

  • Wimbledon
  • The Image Recognition Market
  • Lego: The Building Blocks of a Modern-Day Superbrand

Expert Insights: 

  • The Power of Design-Led Content Marketint
  • How to Write Well Online
  • Creating Great Content to Connect with Youth Audiences

4. Channel Promotion and Collaboration

From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

Knowledge gain: 

  • Content Scheduling and Promotion
  • How to Build an Influencer Marketing Strategy
  • Successful Collaboration
  • Inbound Channels: Social and Content

Toolkits included: 

  • Content and Channel Matrix Template
  • Content Production Budget Tracker
  • Social Media Calendar Template
  • Email Content & Copywriting Checklist
  • 10 Steps to Creating a Social Media Strategy

Case Study/Webinar: 

  • Email Marketing Strategy - The Ultimate Blueprint
  • Walkthrough: Mailchimp Email Creation
  • The Skimm

Expert Insights: 

  • How AccuWeather uses social media to distribute content and engage users

5. Measuring Performance

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.

Knowledge gain: 

  • Measuring Content Performance
  • Evaluating the Performance of SEO Content
  • Content Audit Checklist
  • The Best Social Media Metrics to Focus On

Toolkits included: 

  • Social Content Distribution & Engagement Dashboard
  • Content Audit Checklist

Expert Insights: 

  • Using Analytics to Boost Content with Stephen Walsh

Duration:

This course consists of approximately 10-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.