Certified Digital Marketing Specialist - Search e-learning
Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports.
Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognized professional certification. Covered within this certification are specialized modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.
Why should I earn this certification?
As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.
Target Market
The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads and Microsoft Ads / Bing Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area and gain a SEO certification.
The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
What will I accomplish?
Upon successful completion of a computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a search-marketing specialist.
Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.
This introductory module will provide you with a solid foundation in the key technical concepts of search marketing. You will learn how the core elements, including SEO optimization, PPC advertising and analytics work together to drive targeted and high-converting traffic. These skills will help you understand how each discipline in search marketing interacts with, affects others and influences the wider digital marketing practice.
SEO Setup
The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages. You will understand how to set your business, website and SEO objectives and become aware of the free and paid tools you can use in your SEO activities.
SEO Content
This module will help you understand the importance of content and the technical aspects of onpage optimization. It will also help you enhance search traffic, and develop broader engagement levels across different channels. The SEO Content module will help you set goals, research and develop audience personas, conduct informed keyword research to identify topics and create strategic content campaigns that convert and exceed targets.
SEO Workshop
You will be introduced to the relevant laws and guidelines, including privacy and data protection laws that pertain to the different aspects of SEO. This will enable you to conduct a comprehensive SEO audit, analyze what SEO tactics work, where to optimize your strategy and use these insights to tweak your strategy.
Paid Search
The Paid Search module introduces you to the fundamental concepts of PPC advertising. You will learn how to set up an account, interact with the interface and understand the AdWords hierarchy. These skills will help you implement Google AdWords campaigns, become adept at keyword research, understand the rationale behind bidding and determine success through analytics.
Display Advertising
The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score. You will understand how to develop a strong creative strategy to target a variety of personas, understand how to effectively advertise on social networks and create Gmail and engagement ads for maximum reach.
Analytics with Google Analytics
The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. It demonstrates how to set up and configure Google Analytics and install Google Analytics tracking code to glean insights about the website’s traffic and audience.
Strategy & Planning
The Strategy & Planning module will teach you how to devise an all-encompassing strategy using the PROPEL model. Made up of three distinct parts, you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social strategy and ROI.
Duration:
This course consists of approximately 30 hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
Exam:
The Assessment is a 2-hour exam. The certification exam is taken in one of our test centers and is included in the course price.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or NOK630 payable directly to Pearson Vue when you book your repeat attempt.
Taxes:
Due to regulations, there will be added taxes to the listed courseprice. Taxes for e-learnings are 25%.
