Certified Digital & Social Selling Specialist e-læring
As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.
Consumers today research, interact, review and purchase both goods and services online. This shift in behavior has changed the way sales professionals need to communicate with and influence customers. Sales techniques such as cold calling struggle to get results, meaning successful sellers need to understand how to prospect and nurture effectively online, particularly through social networks.
Aligned with industry and designed by experts, this program provides a globally recognized certification sure to benefit any modern seller.
Why should I earn this certification?
Get ahead of the curve with the latest and most up-to-date digital and social selling skills needed to flourish in the digital economy of today. Designed to be a complete tool kit for B2B sales reps, develop a new skillset and practically explore a new area of selling.w
Focusing on a clear delivery of value as a return on investment of both time and resource, the specialist certification is recommended for Salespeople, Consultants, Business Development Executives and Managers of all levels. It has been designed to equip sales professionals with the best social selling techniques, tools and knowledge to integrate digital into sales processes, boost engagement and increase conversions.
Target Audience
Anyone can apply for the Certified Digital and Social Selling Specialist. A background in a related discipline is not required. We recommend this course to sales professionals or individuals interested in pursuing a career in the industry.
The aim of this social sales course is to teach you everything you need to know about incorporating digital tools and practices into your social selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital and social selling expert.
What will I achieve?
Upon successful completion of a 1-hour examination, you will be awarded a globally recognized specialist certification in digital and social selling.
Certified professionals recognize the value of social selling and incorporating digital techniques to enhance sales performance. You will understand how to find, attract and engage prospects through social, content and an existing network. What’s more, you will benefit from selling techniques and tools to better nurture, achieve faster conversion rates and maintain post sale contact to both upsell further.
This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.
Knowledge gain:
The Changed Buying Process
Key Concepts of Social Selling
Advantages of Social Selling for Business
Toolkits included:
Social Media Profile Checklist
Finding and Targeting Prospects
Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.
Knowledge gain:
Building Customer Personas
Researching to Refine Personas
Social Listening & Intelligence
Preparing for Engagement
Toolkits included:
Prospecting Practical Toolkit
Buyer Persona Framework
CMO Persona Template
Attracting Customers
Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.
Knowledge gain:
The Needs of your Target Audience
Creating and Curating Content
Matching Content with Channels
Building and Engaging your Network
Toolkits included:
Content Tool: Seek, Sense, Share
Increasing Engagement
A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.
Knowledge gain:
Understand your Buyer
Acquiring the Right Content
Adding Insight for Buyers
Sharing Content to Build Engagement
Toolkits included:
Content Curation with Anders Pink
Closing and Retaining
This module covers how to keep building your buyer community and use social to engage and convert more. You'll also learn how to up-sell and cross-sell via digital platforms.
Knowledge gain:
Strengthening Buyer Relationships
Encouraging Direct Engagement
Using Social Tools to Increase Conversion
Upselling and Cross-selling
Building a Deeper Post-sale Relationship
Toolkits included:
BANT Practical Tool
Duration:
This course consists of approximately 6-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
Exam:
The Assessment is a one hour exam. The certification exam is taken in one of our test centers and is included in the course price.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or NOK630 payable directly to Pearson Vue when you book your repeat attempt.
Taxes:
Due to regulations, there will be added taxes to the listed courseprice. Taxes for e-learnings are 25%.
