DMI Tracks - UX and Web Design e-learning

certified UX and web design associate course

How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies.

 

Why should I take this program?

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.

  • 5 Interactive Modules
  • Associate Level Certification
  • 11 Hours self-paced learning content
  • FREE DMI Membership included
  • Practical Toolkits and Templates

Key skills and competencies you will gain

  • Web Design & Optimisation
  • Problem-Solving 
  • UX Design 
  • Graphic Design Principles
  • Search Engine Marketing 
  • Project Management 
  • Google Analytics

Target audience: 

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in UX and Website Design. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of UX and Website Design. 

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

What will I accomplish?

Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.

Course content:

There are five modules in this program:

  1. Website Design and Problem-Solving
  2. Design-Led Websites and eCommerce
  3. Graphic Design and Creative Skills
  4. SEO for Websites
  5. Tracking Websites and Project Management

1. Website Design and Problem-Solving

In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.

Knowledge gain: 

  • Web Design and Website Optimization
  • Publishing a Basic Website
  • Importance of User Experience
  • 5 Usability Principles that make visitors stick
  • Enhancing Your Problem-Solving Skills

Case Study: 

  • Slack: Blowing Up the Business Communications Realm

2. Design-Led Websites and eCommerce

Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

Knowledge gain: 

  • The Principles of UX Design
  • Visual Design: Best Practices
  • UX Patterns for Web Design
  • The Power of Design-Led Content Marketing
  • UX Prototyping and Testing
  • Implementing Good UX Design  

Toolkits included: 

  • Do Your Webpages Pass the Five-Second Usability Test?
  • Optimizing an eCommerce Website Design and UX
  • 4 Simple Steps For Easy, Affordable eCommerce Success

Case Study/Webinar: 

  • Setting up an eCommerce Business
  • ASOS: Setting the Trend with Innovative Digital Strategies
  • Amazon and eBay: Learning from the Online Retail Giants

3. Graphic Design and Creative Skills

From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

Knowledge gain: 

  • Enhancing Your Creativity
  • Graphic Design Principles and Best Practices
  • Design Foundations: Brand Guidelines and Consistency
  • Designing and Building Graphics 

Toolkits included:

  • Content Ideation Template
  • Style Elements Template and Worksheet

Case Study/Webinar: 

  • Glossier: A Thoroughly Modern Beauty Brand

4. SEO for Websites

Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

Knowledge gain: 

  • Inbound Channels: Search Engine Marketing
  • The Growth of eCommerce – and How to Optimize a Website for Mobile

Toolkits included: 

  • On-Site SEO Audit Handbook

Case Study/Webinar: 

  • Why SEO is Changing and How Best to Respond

5. Tracking Websites and Project Management

Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

Knowledge gain: 

  • Project Management
  • Creating and Configuring a Google Analytics Account
  • The Best Analytics Tools for Digital Marketing
  • 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience
  • Setting Goals with Google Analytics 

Toolkits included:

  • One-year Gantt Calendar Template
  • Funnel Conversion Reporting Toolkit

Case Study:

  • Tinder: Taking Dating into a Dystopian Future?

Duration:

This course consists of approximately 11-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.