DMI Tracks - Search Engine Optimisation (SEO) e-learning

certified Search Engine Optimisation (SEO) associate course

Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

 

Why should I take this program?

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more.

  • 5 Interactive Modules
  • Associate Level Certification
  • 9 Hours self-paced learning content
  • FREE DMI Membership included
  • Practical Toolkits and Templates

Key skills and competencies you will gain

  • Search Rankings
  • Website Performance
  • Data Analysis and Forecasting
  • Problem-Solving
  • On-Page and Off-Page SEO
  • Strategy and Evaluating
  • Visualizing and Reporting Data
  • Agile Thinking

Target audience: 

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Search Engine Optimization. 

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

What will I accomplish?

Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.

Course content:

There are five modules in this program:

  1. Getting Started with Search Ranking
  2. Problem-Solving and Improving Website Performance
  3. Optimizing On-Page and Content Performance
  4. Collaboration - Enhancing Off-Page and Local SEO
  5. Strategy and Evaluating Performance

1. Getting Started with Search Ranking

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge gain: 

  • Fundamental Principles of SEO 

Toolkits included: 

  • The Complete Guide to On-Page and Off-Page SEO

Expert Insights:

  • Improving your Search Presence with Joe Williams
  • The Key Elements of SEO - A Visual Guide
  • Why SEO is Changing and How Best to Respond

2. Problem-Solving and Improving Website Performance

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge gain: 

  • Improving Technical SEO
  • Implementing SEO in a Mobile Environment
  • Problem-Solving Skills
  • Enhancing Your Problem-Solving Skills

Toolkits included: 

  • 5 Usability Principles That Make Visitors Stick (and Boost Your SEO)
  • 3 Ways to Create Mobile-friendly Content

3. Optimizing On-Page and Content Performance

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge gain: 

  • Improving On-page Optimization
  • Keyword Research  

Toolkits included:

  • On-Site SEO Audit Handbook and Toolkit
  • Five Steps to Picking Profitable Keywords
  • Aligning Keywords and Existing Content

Expert Insights: 

  • Voice Search Webinar: Presentation
  • Booking.com: A 5-Star Marketing Performance

4. Collaboration - Enhancing Off-Page and Local SEO

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge gain: 

  • Improving Off-page Optimization
  • Successful Collaboration
  • Improving Local SEO  

Toolkits included: 

  • Guest Blogging Guide and Toolkit
  • 5 Tactics to Get Great Customer Reviews
  • Offline-Online Attribution with Google Maps

5. Strategy and Evaluating Performance

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge gain: 

  • Implementing Strategic SEO Practices
  • Measuring and Reporting SEO Campaigns
  • Evaluating the Performance of SEO Content  

Toolkits included:

  • Targets and KPIs - Essential Toolkit
  • Content and Channel Matrix Template
  • Getting your Search Marketing Campaign up and running

Case Study / Webinar:

  • SEO Webinar with Joe Williams Q&A

Duration:

This course consists of approximately 9-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.