Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Display. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Digital Display.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.
Knowledge gain:
Toolkits included:
Expert Insights:
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.
Knowledge gain:
Toolkits included:
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.
Knowledge gain:
Case Study/Webinar:
Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.
Knowledge gain:
Case Study/Webinar:
Toolkits included:
Expert Insights:
This course consists of approximately 7-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
