DMI Tracks - Data and Web Analytics e-learning

certified data and web analytics associate course

Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.

 

Why should I take this program?

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.

  • 5 Interactive Modules
  • Associate Level Certification
  • 11 Hours self-paced learning content
  • FREE DMI Membership included
  • Practical Toolkits and Templates

Key skills and competencies you will gain

  • Collecting and Processing Data 
  • Data Cleansing 
  • Data Analysis and Forecasting 
  • Problem-Solving
  • Data Security 
  • Presentation Skills 
  • Visualizing and Reporting Data 
  • Agile Thinking

Target audience: 

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course. This course will walk you through the fundamentals of Data and Web Analytics. 

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

What will I accomplish?

Upon successful completion of a 1-hour online examination, candidates will be awarded one of the world’s most widely recognized digital marketing certifications. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers. Students will also receive a globally recognised certified professional badge to display on their LinkedIn profiles, whilst also gaining access to the MyDMI membership platform to maintain their skills as they continue to learn and grow, to network, and to gain valuable CPD points.

Course content:

There are five modules in this program:

  1. Data and Analytics Fundamentals
  2. Data Collection and Data Privacy
  3. Data Security and Compliance
  4. Data and Marketing
  5. Visualizing and Presenting Data

1. Data and Analytics Fundamentals

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge gain: 

  • Understanding Data & Analytics Fundamentals 
  • Best Alternatives to Google Analytics 
  • Big Data and Data Mining 
  • Machine Learning, AI, Analysis Types, and Forecasting 

Tool Walkthroughs: 

  • Google Analytics
  • Moz
  • Google Search Console
  • Facebook Ads Management and Facebook Business Manager
  • Facebook Insights
  • LinkedIn Campaign Manager and LinkedIn Analytics

Case Study:

  • Spotify

Expert Insights: 

  • Some Inspiring Uses of AI in Digital Marketing

2. Data Collection and Data Privacy

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Knowledge gain: 

  • Preparing and Managing Data 
  • Agile Thinking  
  • Adaptability in the Workplace     

Case Studies: 

  • Salesforce
  • Slack

Expert Insights: 

  • The Risks with Digital
  • Privacy in the Age of Siri and Alexa

3. Data Security and Compliance

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Knowledge gain: 

  • Laws and Guidelines  
  • Get Ready for the California Consumer Privacy Act (CCPA) 
  • Key Concepts of GDPR 
  • GDPR Enforcement: How the 2019 Google Fine Made a Statement 
  • Preparing Your Business for GDPR 

Case Study: 

  • Netflix

Expert Insights: 

  • Brian Lavery (AccuWeather) on Data and GDPR

4. Data and Marketing

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Knowledge gain: 

  • Managing Email Data  
  • Growing an Email Subscriber Database 
  • Practical Guide to Email Marketing Metrics  

Case Study: 

  • The Skimm

Toolkits included: 

  • Practical Guide to the Top Email Marketing Automation Tools
  • Email and Social Media ROI Calculator

5. Visualizing and Presenting Data

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Knowledge gain: 

  • Reporting, Visualization, and Presenting Data  
  • Improving Your Presentation Skills 
  • The Best Analytics Tools for Digital Marketing 
  • Enhancing Your Problem-Solving Skills 
  • Data-driven Reporting  

Toolkits included: 

  • Practical Techniques to Help Analyse Data Using MS Excel
  • Funnel Conversion Reporting
  • Master Your Presentations

Case Study: 

  • Analytics and Harnessing Customer Intelligence with Drinkaware

Expert Insights: 

  • Excel Magic
  • Hands-on With Analytics

Duration:

This course consists of approximately 11-hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want. 

Exam:

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.