This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.
Module 1: Marketing Application Configuration
In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
Module 2: Leads
This module will review how to create, manage and score leads.
Module 3: Marketing Forms and Pages
This module will cover how to create marketing forms and pages.
Module 4: Segments and Lists
This module will cover how to manage segments, subscription centers, lists and double opt-in.
Module 5: Marketing Emails
This module will cover how to create email messages in Dynamics 365 Marketing.
Module 6: Customer Journeys
This module will review the customer journey creation process.
Module 7: Insights
This module will demonstrate how to view, understand and manage customer insights.
Module 8: Events
In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.
Module 9: Surveys
In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing.
Module 10: Results
In the Results module, you will review marketing event and survey insights.
This course is recommended preparation for exam MB-220.
Exam MB-220 leads (together with exam PL-200) to the certification Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate