Thomson Reuters research found that organisations with defined AI strategies are 2x more likely to grow revenue and 3.5x more likely to realise critical AI benefits. Only 22 percent of organisations have achieved this clarity. The product leader is in an awkward position: their PMs are already using AI, the question is whether the organisation captures the leverage or absorbs the inconsistency. Without a written strategy at the product-leadership level, individual PMs experiment, individual teams optimise locally, and the organisation never captures the compounding gains.
Course objectives
Target audienceCPOs, VPs of Product, Heads of Product, Directors of Product.
PrerequisitesNo prior knowledge is required to attend this course.
What the data says. The agentic AI market trajectory ($7-8B in 2025 to $139-199B by 2034 at 40-50% CAGR). Gartner's prediction that 33% of enterprise software will include agentic AI by 2028, up from less than 1% in 2024. Also Gartner's warning that over 40% of agentic AI projects will be cancelled by end of 2027 due to unclear ROI. The strategic-clarity gap: only 22 percent of organisations have a defined AI strategy. Round-table: where does the leader's product organisation sit on these axes.
Measurement. The PM-specific metrics that matter post-AI. Cycle time from idea to validated decision. Number of agentic workflows running in production. Tasks automated per quarter. PRD turnaround. Customer interviews per quarter. Workflow reliability (success rate, false-positive rate, escalation rate). The trap: vanity metrics (number of AI prompts run, lines of AI-generated content) that prove nothing about decision quality or operational impact. Exercise: leader defines their own three numbers.
Funding and governance. Tool selection at organisation level (ChatGPT Business or Enterprise vs Claude Pro or Team or Enterprise vs both, plus n8n Cloud or self-hosted for agentic workflows, plus specialised tools like ChatPRD, NotebookLM, Granola). Three-column governance sheet: mandatory (written verification protocol on customer-facing claims, customer data handling rules, roadmap-exposure rules, evaluation plan and rollback procedure for any production agent), recommended (persistent context workspaces, shared prompt libraries, shared n8n workflow library, weekly demo days), restricted (customer PII in free-tier tools, production agents without human-in-the-loop on high-risk actions, AI-generated competitive intelligence treated as confirmed without verification). Exercise: leader drafts their own sheet.
The 90-day plan. Three phases: pilot (one team for three weeks), expansion (three teams for five weeks), standard practice (org-wide for the remainder). Named owners. Success criteria per phase. A kill switch in writing. Plan reviewed by the room.
Duration: 1 day
Price: 10 900 NOK
Language: English
Format: Classroom, virtual classroom, or in-company
Hva er AI Product Strategy Briefing?
AI Product Strategy Briefing er et strategisk kurs som gir ledere og produktansvarlige innsikt i hvordan kunstig intelligens påvirker produktstrategi, innovasjon og forretningsutvikling.
Hvem passer kurset for?
Kurset passer for produktledere, ledere, beslutningstakere, strategiske roller og andre som jobber med produktutvikling eller digital transformasjon.
Trenger jeg teknisk bakgrunn for å delta?
Nei, kurset er laget for strategiske og forretningsnære roller og krever ingen teknisk erfaring.
Hva lærer jeg som er nyttig i praksis?
Du lærer hvordan AI kan brukes som en del av produktstrategi, hvordan organisasjoner kan identifisere AI-muligheter, prioritere initiativer og skape forretningsverdi gjennom ansvarlig og strategisk AI-adopsjon. AI-strategi handler i stor grad om å knytte AI-initiativer til konkrete forretningsmål og konkurransefortrinn.
Er kurset strategisk eller praktisk rettet?
Kurset er primært strategisk og fokuserer på beslutninger, prioriteringer, governance og hvordan AI påvirker produktutvikling og organisasjon. Det inkluderer også praktiske eksempler og scenarioer fra moderne produktmiljøer. Generativ AI får stadig større betydning innen produktdesign og produktutvikling.
