01 Generative AI Fundamentals
An executive-friendly introduction to Generative AI. This course demystifies how modern AI systems work, establishes a shared vocabulary across the organisation, and builds the judgment needed to separate genuine opportunity from hype.
Foundation
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What you´ll learn
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- What Generative AI is, how it differs from traditional ML and rules-based automation, and why it matters now
- How Large Language Models work at a conceptual level —training, tokens, attention, and inference
- Real-world use cases across industries: content generation, summarisation, coding assistance, customer support, and knowledge management
- Limitations and failure modes: hallucinations, data leakage, bias, non-determinism, and knowledge cut-offs
- The GenAI ecosystem: foundation models, APIs, orchestration layers, fine-tuning vs. prompting, and build-vs-buy decisions
Pick the path that matches your team – Read more
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Target audience
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All roles – Leadership, Business, Technical
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Prerequisites
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None
