01 Generative AI Fundamentals

An executive-friendly introduction to Generative AI. This course demystifies how modern AI systems work, establishes a shared vocabulary across the organisation, and builds the judgment needed to separate genuine opportunity from hype.

Foundation   

What you´ll learn

  • What Generative AI is, how it differs from traditional ML and rules-based automation, and why it matters now
  • How Large Language Models work at a conceptual level —training, tokens, attention, and inference
  • Real-world use cases across industries: content generation, summarisation, coding assistance, customer support, and knowledge management
  • Limitations and failure modes: hallucinations, data leakage, bias, non-determinism, and knowledge cut-offs
  • The GenAI ecosystem: foundation models, APIs, orchestration layers, fine-tuning vs. prompting, and build-vs-buy decisions

Pick the path that matches your team – Read more

Target audience

All roles – Leadership, Business, Technical

Prerequisites

None

 

About Mohammad Yassin

I bring more than 15 years of experience from the IT industry, combining deep technical expertise, strong business acumen, and a proven ability to teach, train, and inspire teams. I`m both a technical architect, AI trainer, and commercial business builder, with a background in software engineering, IT architecture, and AI, as well as leadership roles as Head of Software Engineering & Technology and Head of Business Development. For many years, I have designed and delivered courses, workshops, and learning programs for both technical and non-technical audiences, translating complex technology into clear, practical, and actionable knowledge. Alongside this, I have hands-on experience building, selling, recruiting, and scaling successful business units, which gives me a strong understanding of both the technology and the commercial realities around it. My strength is helping organisations turn AI from an abstract opportunity into real capability, confident adoption, and measurable business impact.

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