Social media has grown to become one of the primary communication channels online and is now an integral component of a successful digital marketing strategy. However, it is a broad discipline and encapsulates a number of different specialisms that should be considered.
Designed by the Digital Marketing Institute, this program explores them and equips you with the essential skills required to create and implement social strategies as part of a wider general digital marketing strategy.
The Digital Marketing Institute has collaborated with leading industry experts through their esteemed Industry Advisory Council to define a certification informed by innovative techniques and best practices. The program focuses on a number of specialisms including content marketing and content outreach through a number of modern and relevant social media channels.
This certification is recommended for professionals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area. It has been designed specifically for professionals to engage as a social media specialist within an overall digital marketing domain.
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognised professional certification in social media marketing.
You will have become social media specialists by learning how to reach and build relationships with their ideal target audience on the most powerful social media platforms. In addition, you will understand be able to apply the tactics needed to create, run and measure a customer-centric social media strategy.
The Introduction to Social Media Marketing module introduces professionals to the key principles and channels in social media marketing. You will gain an overview of how to develop a cohesive and effective social media marketing strategy encompassing them.
This module introduces you to the concept of engaging and acquiring customers through the creation and sharing of media content. You will understand the value of social amplification and what makes content shareable within networks.
The Content outreach module introduces you to the concept of content seeding and how to use content effectively through social platforms to achieve maximum results from it. You will also understand paid promotion and its value.
The Facebook module provides you with a comprehensive understanding of how Facebook can be used most effectively as a platform for community building, brand promotion and content marketing. You will learn how to build a Facebook specific strategy and how to measure it accordingly.
This module dissects how Twitter operates and the potential value it presents as a promotional and marketing platform. By the end of this module you be able to build a Twitter profile for your business and understand how to build your following whilst incorporating targeting specifics.
The LinkedIn module gives you a comprehensive overview of the benefits of using the platform for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
Upon completion of this module you will gain understanding of the benefits of incorporating Google+ into your social media marketing strategy and how to establish both a personal and business Google+ page. You will also know how to leverage platform-specific features to push your brand. The importance of Google Analytics is also illustrated within this module.
The YouTube module provides learners with a comprehensive understanding of how YouTube works as content sharing platform. You will learn how to use the platform for a call-to-action and how it can be incorporated into a wider marketing strategy.
This module examines the latest trends in social media and explores new platforms on which you could share your content.
The Strategy and Planning module is the cornerstone module of the program. It ties together the previous modules and introduces the Digital Marketing Institute’s 3i methodology to planning and implementing a social media strategy.